Born in Iceland, Siddy Holloway is a presenter, author, historian and actress with a passion for uncovering hidden worlds and telling untold stories. Warm and engaging on screen, she started acting from a very young age and was cast in the title role of the film Regina in 2002. In 2010 she moved to the UK and trained in acting at the Rose Bruford College, graduating with a BA hons in Acting in 2013. It was whilst working in London as a tour guide that her lifelong love of history and forgotten stories was really cemented and she subsequently joined the London Transport Museum in 2015.
A curator for Hidden London at the museum Siddy has co-developed the Hidden London tours, co-written the book Hidden London: Discovering the Forgotten Underground, published in 2019 by Yale University Press and was a pivotal member of the team behind the award-winning Hidden London exhibition. Day to day she manages the Hidden London guide team and is always on the lookout for new and exciting sites to turn into public tours.
She presents the hit series Secrets of the London Underground alongside Tim Dunn for UKTV’s Yesterday, which saw her take viewers on a journey of discovery into the extraordinary spaces beneath our feet and across the vast London underground tube network. During the pandemic, Siddy also co-hosted the popular YouTube series Hidden London Hangouts and was tasked with taking the very popular Hidden London tours virtual. Siddy also recently appeared in Sky Arts documentary 'Decoding Turner’.
In addition, Siddy is a popular voiceover artist with her work featured across TV series including Vikings, Last Kingdom and Valhalla. She’s also voiced characters in several video games and in films such as The Northman and War on Everyone and her voiceover has featured within several adverts for global companies including Heineken, Quorn, Lego, Suave and Oakley to name but a few.
In her spare time, Siddy is an avid long-distance runner, loves to travel and cook, desperately wants to get a dog and is obsessed with historical fiction novels. She is fluent in Icelandic, English and Spanish with a good grasp of Danish and Italian too. Series 3 of Secrets of the London Underground is available to stream on UKTV Play!
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